When using tables don’t forget border='0' cellpadding='0' cellspacing='0'. You can certainly ignore the safe route and go above and beyond.

These approaches are recommended best practices. You can use divs if you want but safer to code like it’s 1999 and stick to tables. Use tables not divsĭivs have positioning and box model issues in different clients, in particular those that use Microsoft Word (Outlook) to render. This content will only be displayed in the Apple Watch (and any other clients that support this MIME type going forward). Note that with the recent launch of Apple Watch, a new MIME part has surfaced: text/watch-html. Some will also create a plain text version for you based on your HTML version. Most ESPs will construct the MIME for you so you don’t really need to worry about it. Even in a world where you think every one uses clients that render HTML, you should still send plain text. You do this by sending your email as multi-part MIME. When you send an email it’s important to send both plain text and HTML. Of course you should look at your own stats to know which clients you need to focus on for your recipients. Litmus has a handy website dedicated to the current email client market share, based on their own internal stats (~1 billion emails).Īs of April 2015 the top 5 looks like so:

Gmail sets all fonts to font-family: arial,sans-serif. Remember clients will also add their own flavor of styles on top of yours e.g. Now, as of September 2016, Gmail will support a slew of CSS properties which makes template development a lot easier for Gmail. This is HUGE for the email development industry. Update November 2016: Just recently Google announced support for embedded CSS and media queries in Gmail. Not just Gmail web but also the native Gmail mobile apps. Gmail strips out tags and any CSS in the tags, and any other CSS that isn’t inlined. Web clients use their browser’s respective engine e.g.Outlook 3 use Microsoft Word (yes, Word!).Apple Mail, Outlook for Mac, Android Mail and iOS Mail use WebKit.Email clients and rendering enginesĮmail clients use different rendering engines to render HTML emails: Visit HTMLemail.io to preview and download them. Includes notifications, a monthly newsletter, a welcome email and more. Sidenote: If it's HTML Email Templates you're looking for, I've put together a bundle of fully responsive templates for startups, developers and marketers.

Outlook insert html as text